Why I Don’t Let the LLM Decide Issue State

When you build an AI system for marketing performance monitoring, one tempting idea is to let the LLM decide everything. Campaign pacing is off. Creative frequency is too high. A product category is spending inefficiently. So the natural thought is: Let’s send the current issue and previous issue to the LLM and ask if this is new, recurring, worsening, or improving. Something like this: state = llm.invoke(f""" Last week this advertiser had issue: {issue.description} Previous metric: {...