TikTok has a new Halloween obsession, and it’s not about what people are wearing

A good and creative costume will only go so far this Halloween. Now instead of just the costume, TikTok users are focusing on its reveal. The trend follows a simple template: users appear wearing normal clothes and no makeup with text reading “costume loading.” A quick transition later, users reveal their extravagant costumes and costumes to viewers. Unlike most trends, which are tied to a specific song, “costume loading” can use virtually any TikTok sound. Oftentimes, users try p...