Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, known for its original artist-led designs, is now venturing into the realm of artificial intelligence to enhance customer personalization. This move signifies a shift towards integrating modern technology to augment its traditional creative offerings. By allowing AI to add custom elements to orders, Minted aims to provide an innovative and tailored shopping experience, potentially attracting a tech-savvy audience while maintaining its artistic roots. This experiment could set a new precedent in how creative businesses leverage AI to maintain their unique identity while embracing new trends.