Genesis launches the flagship GV90 electric SUV in Korea, starting at over $100,000

Genesis opened orders for the ultra-luxury electric SUV in South Korea, with prices starting at over $100,000. Genesis GV90 prices and driving range in Korea Hyundai’s luxury brand is moving upscale with the GV90, its first fully electric three-row flagship SUV. After unveiling the GV90 at the Palace of Fine Arts in San Francisco in August (which we had the pleasure to see firsthand), Genesis launched the new “ultra-luxe” SUV in its home market of Korea on Tuesday. The Genesis GV90 introduces several “world-first” innovations, including the first independently opening and closing B-pillarless coach doors, a 12-airbag roof airbag system, and genuine wood floors with radiant heating. It’s available in two models: the GV90 Standard with traditional swing doors and the GV90 Neolun, which features the “Neolun Arch Gate,” Genesis’ hidden B-pillar coach door system. In Korea, the Genesis GV90 Standard 7-seater model starts at 139.5 million won, or about $104,000. Genesis GV90 Neolun (Source: Peter Johnson/ Electrek) The GV90 Individual Lounge Seat (6-seater) starts at 145.5 million won ($108,500); the GV90 Neolun Standard (6-seater) starts at 189.9 million won ($141,500), while the top-spec GV90 Neolun Executive Suite (4-seater) starts at 239.5 million won ($178,500). Based on Hyundai’s new eMP platform, developed exclusively for its flagships, Genesis said the GV90 is like a “moving private lounge,” complete with a multi-chamber air suspension and a dual electronic limited-slip differential (E-LSD). Genesis GV90 Neolun (Source: Peter Johnson/ Electrek) A luxury private lounge on wheels The platform is designed to open up interior space for the B-pillarless coach doors, swivel seats, and more. When parked, the front seats swivel a full 180 degrees to face rear passengers or to create what Genesis calls “a face-to-face lounge-like configuration.” The interior is about as over-the-top as you could expect, with massive digital screens, premium materials, and plenty of luxury extras. The GV90 is the first Hyundai Motor Group vehicle to feature its new extendable display and the first Genesis model equipped with its next-gen Pleos Connect infotainment system. Together, they create what Genesis calls a new realm of “display expandability.” While other vehicles, like the new Tucson and IONIQ 3, also use Pleos Connect, Hyundai developed an exclusive version for the GV90. Genesis GV90 Neolun infotainment display (Source: Peter Johnson/ Electrek) When the vehicle is parked, the screen can expand to 24.6″ at the push of a button, transforming it into a massive Cinematic Display. Once extended, the display switches to Media Home mode, where you can watch Netflix, live TV, stream music, and more with third-party apps. A mobile private theater wouldn’t be complete without a premium audio system, right? To top it off, Genesis added a 25-speaker Bang & Olufsen Premier 3D Sound System with Dolby Atmos, so it sounds like you’re actually at the movies. In place of a traditional instrument cluster, the GV90 has a 25″ Head-Up Display (HUD) that shows the vehicle’s speed, navigation directions, and other ADAS functions directly on the windshield. The GV90 is also the first Hyundai Motor Group vehicle with a buttonless power system. When you enter the vehicle and close the door, the Motion Column Shifter moves from the 12 o’clock position to the 2 o’clock position. Meanwhile, the Crystal Sphere between the driver and passenger rotates to indicate it’s ready to drive. The vehicle starts when you press the brake. Genesis GV90 debut (Source: Peter Johnson/ Electrek) Dimensions, battery size, other specs As a full-size flagship SUV, the Genesis GV90 is massive. It measures 208.1″ (5,285 mm) long, 79.9″ (2,030 mm) wide, and 71.5″ (1,815 mm) tall (71.4″ with 24″ tires), with a 127.8″ (3,245 mm) wheelbase. That’s even bigger than the Hyundai IONIQ 9 (199.2″/5,060 mm in length) and Kia EV9 (197.4″/5,010 mm). To power a full-size flagship SUV, it needs a big battery. The GV90 uses a 123.5 kWh battery, the largest among Hyundai Motor’s EVs, which Genesis said provides a driving range of 500 km (310 miles) for the 7-seater version with 22″ wheels. The GV90 Neonlun 6-seater with 24″ wheels has a range of up to 460 km (286 miles) on a single charge. It’s equipped with a new dual-motor all-wheel-drive (AWD) system that delivers a combined 657 hp (490 kW) and 590 lb-ft (800 Nm) of torque, making it Hyundai Motor Group’s most powerful electric vehicle. When using a 350 kW fast charger, the vehicle’s battery can recharge from 10% to 80% in about 22 minutes. Genesis GV90 Neolun (left) GV90 Neolun First Edition (middle) and GV90 (right) Source: Hyundai “Thanks to the enthusiastic interest and support for the GV90 since its global premiere, we have begun full-scale sales in Korea first,” a Genesis official said, adding the flagship SUV will “set a new standard for luxury.” Following Korea, Genesis is expected to launch the GV90 in the US and other global markets in early 2027. Genesis has yet to reveal US prices, but the GV90 Standard model is expected to start at around $100,000. The GV90 Neolun, on the other hand, will likely start closer to $150,000 or more. What do you think of the flagship Genesis GV90? Would you buy the standard version for about $100,000 or pay the extra for the Neolun with coach doors? Let us know in the comments. FTC: We use income earning auto affiliate links. More.