You’ve deployed an AI voice

When organizations invest in branding, they tend to focus on what customers can see. They scrutinize typefaces, they trademark logos, names, and slogans. But when it comes to their AI voice—how their brand is heard—that same rigor disappears, along with the diligence required to protect this piece of brand IP. I think that’s a missed opportunity. AI voice is becoming one of the most frequent touchpoints a brand has with its customers, yet many organizations still treat it as an add-on feature...