Apple may increase iPhone 17 price by next week, fresh leak reveals

A new leak claims Apple may raise iPhone 17 prices from August 10. The rumoured move matters because the handset could stay on sale longer in a staggered 2026 lineup.iPhone 17 price hike: Apple may raise India prices on August 10, says leakApple could make an unusual move with its current iPhone lineup. The company may increase the price of the iPhone 17 as soon as August 10, according to a new leak, potentially giving buyers just days to purchase the phone before it becomes more expensive.The claim comes at an interesting time for Apple. The company is expected to introduce its next major iPhone models next month, but unlike previous years, the 2026 lineup is reportedly going to be rolled out in stages. This could leave the iPhone 17 on sale for much longer than a previous-generation iPhone normally would.Weibo leaker Fixed Focus Digital has claimed that there are rumours of an iPhone 17 price increase taking effect on Monday, August 10. The leaker has not provided a clear source for the information and appears to have some reservations about whether the change will actually happen. So, for now, the report should be treated as a possibility rather than a confirmed Apple decision.Why the iPhone 17 could become more expensiveThe timing of the reported hike is particularly notable because Apple has already increased the prices of several products this year. In June, the company raised prices across much of its hardware portfolio, including Macs and iPads, by up to Rs 1 lakh. The iPhone was among the major products that escaped that round of increases, along with devices such as the Apple Watch and AirPods.Rising memory and storage costs have been cited as one of the factors behind the bigger price pressure in the technology industry. Apple could now be considering whether the iPhone should also absorb some of those higher costs. There is another factor that makes the iPhone 17 more important to Apple's 2026 strategy. Apple is expected to launch the iPhone 18 Pro and iPhone 18 Pro Max in September, along with its first foldable iPhone. However, the regular iPhone 18 and iPhone 18e are reportedly being pushed to spring 2027. That would leave a sizeable gap in Apple's mainstream iPhone range. Instead of disappearing from the shelves after the new premium models arrive, the iPhone 17 could continue serving customers looking for a more affordable option. In other words, Apple could have a reason to change the iPhone 17's price independently of the September launch.What happens to the iPhone 17 Pro?The leak does not say whether Apple's reported price change would affect every iPhone 17 model. That leaves an important question over the iPhone 17 Pro and iPhone 17 Pro Max. Apple may choose to adjust only the models that will remain in its lineup for an extended period. Raising the price of the current Pro models could be less straightforward, particularly with their successors arriving soon.The iPhone 18 Pro and Pro Max are themselves expected to become significantly more expensive, with reports pointing to an increase of around $300 in the US and up to Rs 20,000 in India. Making the outgoing Pro models costlier just before the new generation arrives could therefore make Apple's pricing strategy harder to understand. For now, there is no confirmation from Apple about any upcoming price change.Current iPhone 17 series prices in IndiaThe iPhone 17 currently starts at Rs 82,900 in India. The iPhone 17 Pro is priced from Rs 1,34,900, while the iPhone 17 Pro Max starts at Rs 1,49,900.The more affordable iPhone 17e, which comes with 256GB of storage in its base configuration, starts at Rs 64,900.If the latest leak turns out to be accurate, Apple could change these prices much sooner than expected. But with no official confirmation and the source itself expressing uncertainty, buyers should wait for Apple or its retail channels to confirm whether a hike is actually coming.- EndsPublished By: Ankita GargPublished On: Aug 8, 2026 19:52 IST