Young people grew up in the digital age. So why do they love movies on film?

Amid a backdrop of industry struggles due to the pandemic and strikes, a surprising trend emerges: young people, who grew up in a digital age, are gravitating toward film in theaters. They're drawn to the immersive experience and the communal atmosphere of watching movies on the big screen. This analog film renaissance suggests a deeper yearning for tangible, in-person entertainment experiences, indicating a shift in how younger generations value shared cultural moments. This trend could reshape the future of the entertainment industry as it adapts to these changing preferences.