Xbox’s XP Is A Fancy New Name, But We’re Failing To See What’s Really Different Here

Xbox CEO Asha Sharma continues to reshape the gaming brand, this time with the new XP division. The clever moniker works for Xbox pictures, products, places, and partnerships--the "four investment areas" now overseen by Kayleen Walters (who previously was Mojang Studios president). This all seems like a bigger push into TV, film, and maybe even theme parks for Xbox. But upon closer inspection, there really isn't anything new here, at least not yet. There's nothing about new investments in mov...