Why This Founder Stopped Marketing to Her Target Audience and Went After the 97% Who Weren’t Looking for Her

Kristen Corral, the founder of a rapidly growing brand, has taken an unconventional approach by shifting her marketing strategy to target the 97% of people who weren't originally looking for her products. Instead of focusing on her usual target audience, she's using creative and unexpected storytelling to attract a broader audience. This bold move has sparked discussions about the effectiveness of traditional marketing methods and suggests a potential shift in how businesses can grow by reaching beyond their immediate customer base. Corral's strategy not only highlights the power of innovative marketing but also poses interesting questions about the future of brand outreach.