How Nutella maker Ferrero is spending billions to build a candy empire in America

How Nutella maker Ferrero is spending billions to build a candy empire in America

Description Angle down icon An icon in the shape of an angle pointing down. We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans. We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans. Show more

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