What inflation? South Koreans continue to queue for ginseng chicken soup in peak summer

Despite high inflation rates and economic challenges, South Koreans are flocking to restaurants to enjoy ginseng chicken soup even during the peak summer months. This traditional dish is believed to induce perspiration, cool the body, and replenish energy, making it a popular choice for hot days. The continued demand suggests cultural practices can sometimes outweigh economic pressures, highlighting a unique aspect of South Korean cuisine and its enduring appeal. This trend underscores how traditional beliefs and practices can persist even amid broader economic shifts.