Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

Apple's CEO Tim Cook revealed in an interview that the company plans to raise prices due to escalating RAM costs, calling them "unsustainable." The ongoing memory shortage has forced Apple to pass on the increased costs to consumers, as Cook emphasized the company's efforts to minimize these hikes. This move reflects broader industry challenges with supply chain disruptions affecting tech companies worldwide, underscoring the significant impact of global semiconductor shortages.