TIKTOK LIVESTREAM AND FIFA WORLD CUP
AI Summary
FIFA has partnered with TikTok to boost the accessibility of football matches, especially with the game's expanded team count from 32 to 48. This collaboration aims to bring the FIFA World Cup to a wider audience through live streaming on TikTok, making the excitement of the tournament more inclusive. The partnership underscores a significant shift in how major sporting events are consumed, leveraging social media platforms to reach younger demographics and enhance global engagement with football.
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