This Elite Athlete Swears By adidas Sport Eyewear

Gear never matters more than when running a 100 km trail. South African ultra runner Toni McCann has joined adidas Sport Eyewear to redefine the standard of vision in competition. Its new collection features the POWERVIZN™ lens system, developed to deliver clarity, enhanced contrast and visual control across every sporting environment. As an adidas Sport Eyewear ambassador, she will test out models on some of the most grueling race courses in the world. “Your vision is one of your primary tools, and adidas Sport Eyewear allows you to focus fully on what’s important,” she says. Athletes can’t control nature, but they can wear the best sunglasses.The UTMB® is widely considered the trail running scene’s premier ultra-marathon–and McCann is one of the few runners with victories at two of its final races. Wearing the right eyewear goes a long way. “It allows me to explore my full potential without worrying about my next step,” says the athlete. She won the UTMB® OCC 50K in 2023, running from Orsières to Chamonix, and followed it up with the UTMB® CCC 100K in 2024, which starts in Courmayeur and ends in Chamonix. She aims to complete its flagship 100M in the coming years, a 174 km route that takes brave-hearted athletes around Mont Blanc through Italy, France and Switzerland. In 2027, her greatest challenge will be the Western States Endurance Run. She won a "Golden Ticket" for the competition thanks to her second-place performance at this year's CCC. It secures her entrance to the world's oldest 100-mile race, which offers just 369 places per year. It's not the athlete's first Golden Ticket—she was awarded one for her win at the CCC in 2024 but had declined, not feeling ready. This year, she's accepted.McCann is based in the mountainous terrain of Annecy, France, where challenging technical trails and scrambles are on her doorstep. As a qualified dietitian, she takes a holistic approach to sport, and focuses on tuning in to her body’s needs during every moment of a race. “Presence when you are training and racing is important,” she says. “Wearing this product means I’m not hindered by the elements - wind, rain, changing light - I am able to stay connected to the environment without impacting my ability to stay relaxed and trust my reactions.”The brand knows that even the tiniest details can impact confidence and performance. “Different lenses for various conditions mean they are clear, sharp and react to the environment to make sure you’re never ‘running blind'", says McCann. Key designs include KAPHIROS EVO, a lightweight, aerodynamic and highly technical style. It features a top bar to increase stability and structural rigidity, and its wraparound toric lens follows facial contours. Alternatively, the KENTRO model celebrates everyday running, with a full-rim frame for protection and a wide lateral view for boosted awareness and safety. Both models feature a ventilation system to enhance airflow, no-slip rubberized tips, and are fully adjustable to ensure an optimal fit.adidas Sport Eyewear, adidas Sport Eyewear“The team really considers the needs of the people and athletes who will use the sunglasses, designing innovative solutions to complex problems - hello dappled light!", the athlete shares. "I also know that my eyes are safe behind protective lenses and that no matter the conditions, my vision is unimpaired, and for me that is the most important thing. “With high-performance, perfectly fitting eyewear secured, you’re one step closer to achieving your next sporting milestone. See you at the start line.Discover new adidas Sport Eyewear and the POWERVIZN™ lens system here.