The used luxury sedan that feels like a six-figure bargain

Published Jul 30, 2026, 1:45 PM EDT Adam Gray, a seasoned automotive journalist and content creator from the UK, joined the How-To Geek editorial team in January 2025. As an automotive journalist for How-To Geek, Adam breaks first-to-report news on the latest in automotive tech, as well as penning automotive features and reviews. Adam is also a contributor to one of How-To Geek's sister sites, TopSpeed, where he uses his media accrediation with manufacturers' press offices to gain access to the latest vehicles for subsequent review. Prior to joining How-To Geek, Adam worked on a freelance basis, contributing automotive content to a variety of business and lifestyle publications. His experience also includes time spent serving as senior editorial & auction content manager for SBX Cars, automotive content writer for Supercar Blondie, motoring editor for Portfolio North, and motoring editor - North East for Reach plc. When he's not putting the latest vehicle through its paces or testing out its tech, Adam can be found at his local ice rink playing ice hockey or at the Riverside Stadium supporting his beloved Middlesbrough FC. Adam also enjoys spending quality time with his three children: Ellie, Oscar, and Heidi. The luxury sedan segment has long been dominated by familiar names. Buyers shopping for a flagship model have traditionally gravitated toward the Mercedes-Benz S-Class, BMW 7 Series, Audi A8, or Lexus LS, expecting class-leading comfort, cutting-edge technology, and impeccable craftsmanship. But the luxury landscape has changed. New brands have entered the conversation with models that deliver the same sense of occasion while undercutting their established rivals on price. For buyers willing to look beyond the usual badges, that creates an opportunity to enjoy flagship luxury without paying flagship money. The 2023 Genesis G90 is a perfect example. It offers the refinement, technology, and comfort expected of a six-figure luxury sedan, yet today it can be found on the used market for a fraction of its original price, making it one of the most compelling bargains in the segment. The G90 was built to challenge the establishment Genesis engineered its flagship to compete on refinement, not reputation Credit: Genesis When the second-generation Genesis G90 arrived for the 2023 model year, it wasn't designed to imitate the established players. Instead, Genesis focused on delivering a flagship sedan that prioritized ride comfort, craftsmanship, and effortless refinement above outright performance. Every G90 comes standard with a twin-turbocharged 3.5-liter V-6 paired with an eight-speed automatic transmission and all-wheel drive. Buyers could also opt for an Electrically Supercharged version, increasing output to 409 horsepower while maintaining the smooth, relaxed character expected from a luxury flagship. Beyond the powertrain, the G90's engineering helps separate it from the crowd. An adaptive air suspension scans the road ahead to soften impacts, while rear-wheel steering improves maneuverability at low speeds and stability on the highway. The result is a luxury sedan that feels composed and remarkably quiet, qualities that helped earn it MotorTrend's 2023 Car of the Year award. Luxury without the six-figure price tag The biggest surprise is just how much value the G90 offers Credit: Genesis One of the Genesis G90's biggest strengths has always been its value. When new, the 2023 model started at around $91,000, undercutting comparably equipped versions of the S-Class, 7 Series, and A8, while offering many features that were optional extras on its rivals. That value becomes even more compelling on the used market. According to Kelley Blue Book, a 2023 G90 now carries a Fair Purchase Price of roughly $49,000 to $51,500, putting a flagship luxury sedan within reach for buyers who might otherwise be shopping in the midsize luxury segment. Genesis also backed the G90 with one of the industry's best warranty packages, including a 10-year/100,000-mile powertrain warranty and three years of complimentary scheduled maintenance. While much of that coverage may not transfer in full to subsequent owners, it helped establish the G90 as a reassuring ownership proposition from day one, further strengthening its appeal as a used luxury bargain. Genesis created its own identity The G90 stands apart by refusing to imitate its rivals Credit: Genesis Rather than borrowing styling cues from Europe's established luxury brands, Genesis gave the G90 a distinctive look of its own. Signature Two-Line LED lighting, the large Crest Grille, a clamshell hood, and the sweeping Parabolic Line along the body create a design that's elegant without being overly aggressive. The result is a flagship sedan that feels understated rather than attention-seeking. It has the road presence buyers expect from a full-size luxury car, but without relying on oversized grilles or dramatic styling to make an impression. That philosophy extends beyond the exterior. Instead of trying to outdo its rivals with flashier design, the G90 focuses on timeless proportions and restrained luxury, giving it an identity that's instantly recognizable as a Genesis rather than an imitation of a German flagship. The cabin is where the G90 really shines Premium materials and thoughtful technology create a first-class experience Step inside the G90, and it's immediately clear where Genesis invested much of its effort. The cabin is trimmed in quilted Nappa leather, open-pore wood, and machined aluminum, while a panoramic display seamlessly integrates twin 12.3-inch screens beneath a single piece of glass. Comfort is a priority for every occupant. Heated, ventilated, and massaging seats are available front and rear, while executive rear seating, soft-close doors, a 26-speaker Bang & Olufsen audio system, and Genesis' Mood Curator combine to create an experience that rivals far more expensive luxury sedans. Perhaps most impressive is the refinement. Extensive sound insulation, acoustic glass, and active noise control make the G90 exceptionally quiet on the move. In fact, Consumer Reports described it as one of the quietest gasoline-powered vehicles it has tested, praising the sedan's polished ride and premium feel. Why the G90 deserves more attention A used flagship that delivers luxury without the usual compromises Credit: Genesis The Genesis G90 may not have the brand recognition of an S-Class or 7 Series, but that is also part of what makes it so appealing. Buyers are not paying extra for a badge—they are getting a highly equipped luxury sedan focused on comfort, refinement, and value. It is not perfect. The infotainment experience may not feel quite as advanced as some newer rivals, and drivers looking for sharper handling will find the 7 Series or Porsche Panamera more engaging. The G90 is designed around effortless cruising rather than sporty driving, and that focus is exactly what many flagship sedan buyers want. Base Trim Engine 3.5L Twin-Turbo V6 Gas Base Trim Transmission 8-Speed Automatic Base Trim Drivetrain All-Wheel Drive Base Trim Horsepower 375 hp Base Trim Torque 391 lb-ft @ 1300 rpm Fuel Economy 18/26 MPG Make Genesis Model G90 Segment Large Luxury Sedan Reliability is another area where the G90 shows promise. While the model itself is still relatively new and lacks extensive long-term data, Genesis has performed well in J.D. Power quality and reliability studies across its lineup. Combined with strong warranty coverage and lower purchase prices on the used market, the G90 offers a reassuring ownership proposition in a segment where maintenance costs can quickly become expensive. For buyers willing to look beyond the traditional luxury brands, the 2023 G90 represents one of the most compelling used flagship sedans available today. It delivers the comfort, technology, and craftsmanship expected from a six-figure luxury car—without requiring a six-figure budget.