The new place to advertise your celeb-filled Series A funding round is ... a NYC bodega?

Phoebe Gates' startup, Phia, has taken a unique approach to promoting its Series A funding round by placing a star-studded advertisement in a NYC bodega. The ad, reminiscent of a Coachella festival poster, showcases a wall filled with the names of celebrity investors backing the company. This unconventional marketing strategy highlights the startup's efforts to stand out in a crowded tech market and underscores the growing trend of celebrities investing in tech ventures. It's a bold move that could attract attention and spark discussions about the intersection of celebrity culture and startup ecosystems.