The “enslopification” of B2B marketing is here

There’s a phenomenon happening in advertising and marketing. If you’ve been on LinkedIn lately, you’ve experienced it in the endless scroll of bland thought leadership posts. Your inbox is filled with decks and documents that your coworkers and vendors are churning out, expecting you to decipher. The verbose, garishly-designed, and ultimately meaningless content you now have to wade through daily has a name: “enslopification.” It’s a variation on Cory Doctorow’s coined term “enshittificati...