The Best Apple Deals to Shop During October Prime Day

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us.Apple3 min readAmazon’s October Prime Big Deal Days offer a rare opportunity to score Apple tech on sale. The company almost never marks down its own products; on the contrary, it raised prices on Macs and iPads by hundreds of dollars earlier this year. Thankfully, Amazon is offering Prime Day Apple deals to help mitigate price hikes—but we expect most of these markdowns to vanish when the sale ends at midnight tomorrow.The timing of Prime Big Deal Days follows a busy fall for Apple, which just released the iPhone 18 Pro and Pro Max, AirPods 5, and Apple Watch Series 12, and its first foldable phone, the iPhone Duo, is set to release October 23. With prices up across the lineup, the savings aren’t as deep as they used to be—but they’re the best they’ve been in weeks. We dug through the discounts and pulled out the ones worth your money so you can see what’s new, what’s on sale, and what’s still full price.Shop October Prime Day DealsApple AirPods are always one of Amazon’s best Prime Day deals, and this October sale is no different. The third-generation AirPods Pro are currently $70 off. While the new AirPods 5 aren’t marked down right now, the model with a wireless charging case starts at $149, which is still lower than the discounted Pros. For those who prefer over-ear headphones, the AirPods Max 2 offer one of Apple’s steepest discounts. You can also save on Beats wireless headphones and earbuds, including half off the ultra-popular Beats Studio Pro.Premium Wireless HeadphonesApple iPad Prime Day DealsApple raised the price of the entire iPad line by $100 to $200 back in June, pushing the base iPad to $449, the iPad Air to $749, and the iPad Pro to $1,199. That makes the discounts a little trickier to track, because even if you are saving money off the retail price, it may not be lower than what the same iPad cost a few months ago. That said, the base iPad dropped below $400, and the iPad Mini is under $500. You can also save on Air and Pro models.Apple MacBook Prime Day DealsNo Apple product experienced higher price hikes than laptops. The MacBook Air jumped $200 to $1,299, and the MacBook Pro climbed $400 to $1,999, driven by rising RAM and storage costs. The good news is that the base 13-inch MacBook Air and 15-inch Air are both $200 off. MacBook Pro deals aren’t great, but you can still save a few bucks. For now, Apple’s most affordable laptop, the MacBook Neo, is still full price.Apple’s Most Powerful LaptopApple Watch Prime Day DealsExisting Apple Watches haven’t seen any price increases this year, but deals have been hard to come by. That’s why it’s huge news that the new Apple Watch Series 12 is on sale for the first time ever. Take advantage of the entry-level Apple Watch SE 3 dropping below $200 because, at this rate, Apple Watches may not be this affordable ever again.The Apple Watch Series 12 and Ultra 4 arrived in mid-September with a faster S11 chip, more accurate heart-rate sensors, a morning Readiness score, and hypertension alerts—and both models are included in the sale. The Ultra 4 adds the longest-lasting battery Apple has put in a watch, up to 50 hours of normal use, plus built-in satellite messaging for when you’re off the grid.Apple’s Entry-Level SmartwatchAirTags and Accessory Prime Day DealsAccessories are among the easiest Apple products to save on during Prime Day. You can also save on plenty of third-party power banks, wall adapters, and wireless chargers, which tend to see steeper discounts than Apple’s own gear.The new AirTag 2 has dropped to $24, matching its lowest price yet. It’s Apple’s second-gen tracker, with an updated ultra-wideband chip that extends Precision Finding up to 50 percent farther than the original. If you’re looking for an iPad keyboard, the Magic Keyboard Folio is currently 40 percent off.Trackers for the Whole Fam