Tech firms are blaming AI for mega device and console price rises

Major tech firms are attributing the recent price increases of popular gaming consoles like Xbox, Nintendo's upcoming Switch 2, and Valve's Steam Deck to the rising costs of incorporating advanced artificial intelligence technologies. These price hikes reflect the industry's shift towards more sophisticated AI for enhancing gaming experiences, which drives up production costs. This trend highlights the broader implications for consumers, as it may lead to higher entry barriers for new gamers while tech companies grapple with the financial demands of cutting-edge innovation. For more details, check out the full article on BBC News.