Spider-Man teams up with Pulse Candy for a nationwide 360-degree campaignand New Day

The campaign will remain active until August 30 and will be visible across digital platforms, social media, cinema halls, retail outlets and outdoor advertising locations.Spider-Man is making his way beyond the big screen and into the world of confectionery. Pulse Candy has teamed up with Spider-Man: Brand New Day for a new marketing campaign that will run across digital platforms, cinemas, retail stores, outdoor advertising and social media.The campaign began in the last week of July and will continue until August 30.CAMPAIGN TO FEATURE LIMITED-EDITION PACKSAs part of the collaboration, Pulse Candy has introduced limited-edition co-branded packs featuring Spider-Man.The campaign also includes a promotional film built around the message, "Even Spider-Man Cannot Resist Pulse." Outdoor advertising is another major part of the campaign, with billboards showing Spider-Man reaching out for the candy across adjoining displays. The company said the campaign is designed as a 360-degree activation, covering multiple consumer touchpoints to engage audiences.FOCUS ON ENTERTAINMENT AND POPULAR CULTURESpeaking about the collaboration, Arvind Kumar, Senior General Manager, Marketing, Confectionery, DS Group, said Pulse Candy has always focused on creating experiences that connect with consumers in new and relevant ways. He said that Spider-Man enjoys strong appeal among Gen Z while also being recognised by audiences across different age groups. By bringing together one of India's popular confectionery brands and one of the world's most recognised entertainment franchises, the campaign aims to strengthen consumer engagement and create memorable brand experiences.He added that the partnership reflects the brand's effort to position Pulse Candy at the meeting point of entertainment and popular culture.SONY PICTURES WELCOMES THE PARTNERSHIPShony Panjikaran, General Manager and Head, Sony Pictures Releasing International, India, said Spider-Man continues to enjoy strong popularity across different age groups.He believes Spider-Man continues to enjoy lasting popularity across generations, making the character a natural fit for a campaign that reaches a wide audience. Through the collaboration, it hopes to extend the excitement surrounding the film while creating engaging experiences for consumers through retail, digital platforms, outdoor advertising and social media.CAMPAIGN TO RUN TILL AUGUST 30The campaign will remain active until August 30 and will be visible across digital platforms, social media, cinema halls, retail outlets and outdoor advertising locations.Through the partnership, both Pulse Candy and Spider-Man: Brand New Day aim to connect with consumers through a mix of entertainment, branding and on-ground engagement.- EndsPublished By: Jasmine anandPublished On: Aug 5, 2026 11:44 IST