Sofía Vergara Doubles Down on Denim With Latest Walmart Collection, Including Butt-Lifting Jeans Under $30

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Sofía Vergara is putting denim at the center of her latest Walmart fashion push. The actress and entrepreneur is growing her fashion business at Walmart with a collection centered on curve-conscious jeans, continuing a partnership that has positioned accessible pricing alongside fit-focused wardrobe staples. Vergara’s latest assortment takes aim at a familiar denim dilemma: finding jeans that accommodate curves without leaving a gap at the waist. The fall lineup spans different silhouettes and washes, with prices remaining under $30 for several styles. Among the standouts are the brand’s butt-lifting jeans, designed with a contoured fit through the waist, hips and rear. The style has already racked up more than 7,000 reviews on Walmart (with 70% of customers giving the jeans a full five-star rating), giving Vergara’s latest denim push some serious shopper backing. hiGHLY-rATED Sofia Vergara Women’s Melissa High Rise Flare Vergara’s new Walmart denim collection is available in a number of easy-to-wear washes and in a full size range from 0-20. The emphasis on fit isn’t particularly surprising for the “Modern Family” star, whose namesake Walmart line has built much of its identity around curve-conscious clothing at mass-market prices. Rather than treating denim as a one-size-fits-all category, the collection offers different cuts for shoppers who have historically had to choose between fitting their hips and fitting their waist. Affordability is just as central to the collection’s positioning. While premium denim can easily cross the $200 mark, Vergara’s Walmart jeans sit at the opposite end of the spectrum, with signature styles coming in below $30. The collection also includes denim jackets and shirts, in addition to the fan-favorite bottoms. Most Affordable Jacket Sofia Vergara Women’s Darted Denim Waist Jacket This cropped denim jacket is a Walmart bestseller with a fitted, darted waist, oversized chest pockets and gathered sleeves. Selling Fast Sofia Vergara Women’s Melissa High Rise Flare These high-rise jeans hug through the hips and thighs before opening into a full-length flare. nEW dENIM TOP Sofia Vergara Women’s Peplum Top A square neckline and seamed bodice keep this denim tank fitted up top, while the peplum adds a figure-flattering shape at the waist. bEST jEANS wITH stRETCH Sofia Vergara Women’s Margot Seamed Wide Leg Available in short, full and long lengths, these high-rise jeans pair a roomy wide leg with elongating seam details. Reviewers also call out the generous amount of stretch, which lets you move around freely. Best Denim top for fall Sofia Vergara Women’s Cinched Top Strategic seaming and a cinched waist give this dark-wash denim shirt its figure-skimming shape. The top is also available in plus sizes. Best for a Gap-Free Fit Sofia Vergara Women’s Margot Super Wide Crop A waist-hugging high rise balances the super-wide silhouette, which is cropped to hit above the ankle. The latest drop arrives as retailers continue building out their celebrity-backed fashion businesses beyond splashy, one-off collaborations. Vergara’s relationship with Walmart instead functions as an ongoing label, with seasonal releases spanning denim, dresses, tailoring and everyday separates. Related: Emma Chamberlain Fronts J.Crew’s Fall Campaign With a “Tiny” Take on Its Heritage Rollneck Sweater For fall and winter, though, jeans are clearly getting top billing. Shoppers can find the latest Sofía Jeans by Sofía Vergara collection at Walmart, alongside returning bestselling denim styles ranging from $24 to $36.