Snap is paying Robert Downey Jr. to do the Iron Man thing
AI Summary
Snap has enlisted Iron Man actor Robert Downey Jr. as the face of its Specs AR glasses, naming him the "Chief Customer Experience Officer." Downey is featured in a series of promotional videos showcasing how Specs can assist with tasks like golf putting and art practice, aiming to highlight the practical applications of augmented reality. This partnership underscores Snap's efforts to elevate the Specs brand and appeal to tech-savvy consumers who are curious about the potential of AR technology.
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