Savings app Chip targets retail investors in private market first

British savings app Chip is pioneering a new trend by allowing retail investors to buy its shares directly through a private securities market introduced by the London Stock Exchange. This move aims to keep more fast-growing startups within the UK, bolstering the nation's economic landscape. By tapping into individual investors, Chip is setting a precedent that could attract more tech companies to explore similar avenues, potentially reshaping how UK-based businesses raise capital in the future.