SAG-AFTRA Recommends Members Opt-Out Of Meta’s AI Feature: “Take Action To Protect Your Likeness”

Meta's new AI image feature has raised significant privacy concerns among actors, prompting the Screen Actors Guild (SAG-AFTRA) to advise members to opt-out to safeguard their likenesses. The union issued a statement detailing steps to disable Meta's Muse Image tool on Instagram, highlighting the potential risks of unauthorized use of actors' images by AI. This move underscores the ongoing tension between innovation in technology and the protection of personal data, particularly in creative industries where personal image is paramount.