Range Rover Is Going Ultra-Luxury With Bespoke Commissions and No Upper Limit on Pricing
SummaryRange Rover is expanding its bespoke commissioning program to compete directly with ultra-luxury competitors like Bentley and Rolls-RoyceThe automaker recently sold a one-off SV Asilomar Edition for approximately $550,000 to highlight the lucrative potential of factory personalizationManaging Director Martin Limpert confirmed the upcoming all-electric Range Rover GT will serve as a fifth model in the lineup rather than a replacementRange Rover is shedding its traditional automotive identi...
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