PUMA and The Whitaker Group's New Platform Is Bigger Than Sneakers

PUMA and The Whitaker Group are expanding their long-running partnership with the launch of CODA, a new multi-season storytelling platform that looks beyond product to explore how culture is inherited, reimagined and ultimately pushed forward.Named after the concluding passage of a musical composition, CODA reframes the term as the moment between an ending and a new beginning. It's that transitional space where ideas, movements, and cultural touchstones are passed from one generation to the next...