Nobody knows how bad corporate AI emissions really are. This startup has a way to estimate them

The surge in corporate use of AI is driving a significant increase in electricity demand, but many companies aren't accurately reporting the environmental impact of their AI systems. This lack of transparency makes it difficult to assess the true scale of AI emissions. A new startup aims to fill this gap by developing methods to estimate these emissions, even from closed AI models that don't disclose their energy use. Understanding AI's environmental footprint is crucial as companies push for sustainability goals, making this initiative a potential game-changer in corporate accountability.