No fruit in fruit candy, no cocoa in chocolate: FSSAI cracks down on misleading labels

Food regulators are stepping up efforts to combat misleading labels, targeting companies that falsely advertise ingredients like natural preservatives in buns or cocoa butter in chocolate. Kubera Foods, Ferns N Petals, and Lotte India all faced notices for deceptive claims. This crackdown is crucial for ensuring that consumers get honest and accurate information about what they're eating, promoting transparency and consumer trust in the food industry. By addressing these misleading practices, the regulatory body aims to protect public health and uphold fair trade practices.