No console-flation: how the thirst for AI chips is sending games console prices soaring

Gamers are facing higher prices for their favorite consoles as demand for AI chips used in data centers and memory shortages drive up production costs. Sony raised the PS5 price by £90 in March, and Microsoft followed suit with a £75 hike for its Xbox Series S and X models. This shift highlights how the booming AI market is spilling over into other tech sectors, impacting everyday consumer electronics like game consoles. The implications extend beyond just prices, potentially affecting the entire gaming industry's supply chain and future innovation.