Nivea accused of ‘predatory’ shrinkflation after cutting sun cream size by a fifth

TUBES of Nivea sun cream have been shrunk by a fifth — but the price has stayed the same. The German cosmetics firm’s ultra-sensitive 50 SPF range now comes as 40ml rather than 50ml but still costs £8.50. It comes despite Nivea’s parent company, Beiersdorf Global AG, making £1billion profit last year. On a review...