New Lawsuit Claims Red Lobster’s $20 Endless Shrimp Deal Was a Deliberate ‘Car Crash’ Scheme

A creditor-owned trust is taking legal action against Thai Union, claiming that the company's popular but costly $20 Endless Shrimp Deal was a calculated move to drive Red Lobster into bankruptcy. The lawsuit argues that the unsustainable business model led to financial ruin for the chain, which ultimately had to restructure under creditor control. This case highlights the potential risks of aggressive marketing strategies and raises questions about corporate accountability and consumer protection. It's a significant development for both Red Lobster and the broader restaurant industry, illustrating how pricing strategies can have far-reaching financial consequences.