Netflix strikes deals in short-form video push

Netflix is making a big move into short-form video content by partnering with high-profile brands like Vanity Fair and Vogue. These deals aim to bring their well-known digital and print media expertise to Netflix's platform, potentially enhancing its content library with more engaging, concise video formats. This strategic push signals Netflix's intent to compete more directly with other platforms that specialize in bite-sized content, indicating a shift in how streaming services are evolving to capture viewers' attention in an increasingly fragmented media landscape.