Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a renowned stationery store known for its unique, artist-created designs, is venturing into new territory by integrating AI to let customers personalize their orders. This move marks a significant shift from its traditional artist-led approach, aiming to blend creativity with technology. The initiative is significant as it explores how AI can enhance customer engagement and innovation, potentially reshaping the personalized product market. The experiment could pave the way for other artist-driven businesses to embrace technology, balancing custom creativity with modern tools.