Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a well-known stationery store famed for its original designs by artists, is now venturing into the use of AI to personalize customer orders. This marks a significant shift from its traditional artist-led model to incorporating technology for enhanced customer engagement. By allowing AI to add custom elements, Minted aims to expand its creative offerings and meet evolving consumer demands for unique, tailored products. This move could set a precedent for other creative businesses to blend traditional craftsmanship with modern technology.