MCR’s Tyler Morse Wants to Ban AI Bots From Booking His Hotels

Photo Credit: Tyler Morse, chairman and CEO of MCR Hotels, talking to Skift's Seth Borko at the Skift Commerce Summit in New York City on November 11, 2026. Skift Tyler Morse wants to stop personal AI agents from booking rooms at his hotels. The reason isn't privacy or regulation, according to the chairman and CEO of MCR Hotels. It's that the software can't be talked into a splurge. "Everyone is going to ban the agents because it's in their interest to do so," Morse said Wednesday at the Skift Commerce Summit in New York. Morse's objection to AI personal assistants is that they could be tougher to sell to than a human. That was different from United Airlines, which cited data privacy and regulatory risk for justifying its ban on AI bots announced the same day. Morse explained that travel merchandising is built to trigger impulse purchases, with sites and apps full of strategical