Mayor Mamdani has a new official font
AI Summary
New York Mayor Zohran Mamdani introduced a custom-made serif typeface called Empirica for the Mayor’s office, designed by the Frere-Jones Type foundry. This new font made its debut on the city keys presented to the NBA Championship-winning Knicks. Empirica marks a fresh approach in the city’s branding and reflects a modern touch to traditional ceremonies. This move signifies a subtle yet impactful way to innovate municipal identity and engage the community through design.
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