Lululemon the latest brand to bet on resale as second-hand clothing becomes big business

Lululemon has jumped on the resale trend by launching its own resale site in Canada, reflecting the growing market for second-hand clothing. This move comes with the opening of a large processing hub in Calgary to manage the resale operations. This strategy not only provides more affordable options for consumers but also aligns with a broader industry shift towards sustainability and reducing waste. The initiative highlights how major brands are adapting to consumer demand for eco-friendly practices.