Leticia Fenoglio, cofundadora de Franuí: “No seguimos exactamente todo lo que decían los estudios: hubo mucho instinto y mucho estómago”
AI Summary
Leticia Fenoglio, co-founder of Franuí, shared insights on transforming a local product from Bariloche into a global phenomenon, despite initial setbacks and not strictly following study recommendations. Her instinct and determination played a crucial role in the brand's expansion strategy, which is now facing new challenges. This story underscores the importance of adaptability and intuition in the face of traditional market strategies, highlighting how personal vision can lead to unexpected success.
Original Source
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