Japanese firm will continue producing Blu-ray Disc drives as another iconic company announces end of an era for physical discs — Buffalo will sell ODDs at higher prices until stocks run out

Buffalo, a Japanese firm, is bucking the trend by continuing to produce Blu-ray Disc drives after securing necessary components, despite another major company's decision to phase out physical disc manufacturing. This move highlights the ongoing demand for Blu-ray technology, even as streaming services dominate. Buffalo will hike prices for its optical disc drives as it depletes existing stock, signaling a potential shift in consumer habits toward digital content. This development underscores the delicate balance between legacy technologies and emerging digital trends.