iPhone 18 Pro Will Reportedly Start With 256GB of Storage

While the iPhone 17 Pro has double the base storage compared to the iPhone 16 Pro, there will apparently be no further increase this year. In a report this week estimating that the iPhone 18 Pro's bill of materials will be nearly 40% higher than the iPhone 17 Pro, Taiwanese research firm TrendForce said the iPhone 18 Pro will start with 256GB of storage, matching the iPhone 17 Pro's minimum capacity. The report did not explicitly mention the iPhone 18 Pro Max, but the Pro and Pro Max models have started with the same amount of storage for the past two generations. Minimum storage capacities by model: iPhone 16 Pro: 128GB iPhone 17 Pro: 256GB iPhone 18 Pro (rumored): 256GB Even though it does not expect an increase in base storage, TrendForce said that retail price increases for the iPhone 18 Pro models are "unavoidable" due to increased costs for components. RAM costs have increased significantly due to the ongoing memory chip shortage, and prices for storage and A20 Pro chips are also expected to be higher. According to reports, iPhone 18 Pro starting prices in the U.S. could be $200 to $300 higher compared to iPhone 17 Pro starting prices. If so, the iPhone 18 Pro and iPhone 18 Pro Max could start at up to $1,399 and $1,499, respectively. In June, Apple raised prices on all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro. The increases ranged from $30 for the HomePod mini to up to $1,300 for a high-end Mac Studio configuration. Apple said it raised prices because of the ongoing memory chip shortage, resulting from companies building out data centers with powerful AI servers. The supply-demand imbalance has led to skyrocketing prices for RAM and SSD storage chips used in a wide range of Apple products, and Apple has now passed those costs on to customers. Apple CEO Tim Cook previously commented that price increases were "unavoidable" due to "a hundred-year flood" on memory pricing. Apple is expected to announce the iPhone 18 Pro models in September. Popular StoriesiPhone 18 Pro Costing Apple 38% More to Make, TrendForce EstimatesMonday August 10, 2026 3:29 am PDT by Tim HardwickApple's iPhone 18 Pro will cost nearly 40 percent more to build than its predecessor because of soaring memory prices, according to new data analyzed TrendForce. The research firm's latest smartphone analysis puts the bill of materials for the 256GB iPhone 18 Pro roughly 38 percent above the equivalent iPhone 17 Pro, and says higher retail prices will be unavoidable as a result. Memory is ...iPhone 18 Pro Display Sizes: What to ExpectThursday July 30, 2026 4:30 am PDT by Tim HardwickApple won't change the display size of this year's iPhone 18 Pro models, but a different change to the display has been rumored several times now. Apple is expected to stick with 6.3-inch and 6.9-inch displays for the iPhone 18 Pro and iPhone 18 Pro Max, respectively. For context, those are the display sizes of the current iPhone 17 Pro and iPhone 17 Pro Max. Meanwhile, rumors continue to ...iPhone 18 Pro: Three Ways Apple's Chip Redesign Boosts PerformanceTuesday July 14, 2026 12:16 am PDT by Tim HardwickAn unconfirmed image of the iPhone 18 Pro's motherboard was recently shared online that appears to suggest that the A20 Pro chip is built on a new packaging technology. It might not sound exciting, but it could deliver an instant jump in real-world performance over the A19 Pro currently used in the iPhone 17 Pro models. The image shows an apparent A20 Pro chip integrated using TSMC's...