Internet outages in Russia drive surge in SMS advertising

As internet disruptions rippled through various parts of Russia, companies pivoted to using SMS for advertising, leading to a noticeable uptick in text message promotions. This shift highlights the resilience of SMS as a reliable communication method during internet outages, underscoring its potential as a go-to marketing strategy in times of digital connectivity issues. The surge in SMS advertising not only underscores the importance of traditional communication methods but also raises questions about the future of digital marketing strategies in the face of potential internet disruptions.