Instagram Effect Builder lets you create images with an AI prompt

Instagram launched an Edits app for iPhone back in 2025, with a Mac version introduced just a few days ago. Meta has now supplemented this with an AI-powered Instagram Effect Builder, letting users create imagery for Stories simply by describing what they want to see … Instagram Edits is a free video editing app available for both iPhone and Mac. As you’d expect, the latter is the more powerful version, offering a larger workspace, more precise editing controls, and customizable keyboard shortcuts. Notably, the app supports multiple aspect ratios and allows exports as well as uploads, so can be used to produce video for any platform, not just Instagram. Meta has now launched Instagram Effect Builder to create AI imagery for use in Instagram Stories. While it’s a standalone web-based tool, the company is describing it as an expansion of the Edits app. One quirk is that any effect you create becomes available to any Instagram user. This usage will, however, link back to your profile. Today, we’re expanding what you can create with Edits and introducing a new way to share your creativity on Instagram […] With Effect Builder, you don’t need design or coding skills, or prior experience making effects. Describe the look you want, preview it on your own photos, and publish. The effect shows up in Instagram Stories for anyone to use, and whenever someone uses your effect we’ll link back to your profile so that it’s easy for others to find your work. The web app is currently limited to adult Instagram users in the US. Apple TV 4K (latest model) Apple AirPods Pro 3 Apple HomeView meross Smart Garage Door Opener Certified refurbished Apple products 15% off at apple.com Wireless CarPlay adapter Logitech MX Master 4 for Mac FTC: We use income earning auto affiliate links. More.