India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)
Yash Raj Films is stepping into the booming vertical content market by investing in Rusk Media, which creates digital-first entertainment for younger audiences. This move signals Bollywood's shift towards catering to Gen Z and Gen Alpha with original, engaging content. By partnering with Rusk Media, Yash Raj Films aims to capitalize on the rapidly expanding demand for vertical, mobile-friendly entertainment in India. This strategic investment underscores the growing importance of digital-first platforms in the entertainment industry.
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