‘I wanted it to be raw’: Paula Scher explains her squished map logo

‘I wanted it to be raw’: Paula Scher explains her squished map logo

Women+ on the Edge of Democracy is an upcoming revue of 10-minute plays and monologues about this moment in democracy, as written by 36 women playwrights. The logo for initiative, designed by Pentagram partner Paula Scher, with associate partner Bruno Bergallo and project manager Olivia Ray, purposely squeezes its title into a tight frame to visualize a point. Scher tells Fast Company that through her cramped, handwritten concept, she wanted to “imply that women are being squeezed out o...

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