How US Open could set Arthur Fery on path to riches with millions in sponsorships up for grabs for Brit tennis ace

ARTHUR FERY kicks off his US Open campaign against Lorenzo Musetti on the crest of a wave tonight. Fresh from his heroics at Wimbledon, he’s British tennis’ No1 and the new poster boy for the sport on our shores. Arthur Fery became an overnight hero after his heroics at Wimbledon this summer Credit: Dave Shopland/Shutterstock Fery is gearing up to appear at the US Open Credit: ZUMA Press Wire/Shutterstock Already, he’s securing lucrative sponsorships that could earn him a pretty penny and supplement his prize money earnings. Last week, mobile phone network giffgaff threw their commercial weight behind Fery and will have their brand name across his kit for the next four Grand Slams, the Davis Cup, and ATP events. Sign up for the Sport newsletter Thank you! They join HotelPlanner, Wilson, and Asics – with the latter two providing his equipment on the court. Having tasted that winning feeling at SW19, the burden of expectation rests on Fery’s shoulders. Leading PR expert Mark Borkowski believes that Fery’s match against Muretti isn’t critical to his future success. However, sustained success will certainly help create a brand and secure biggest sponsorships. “The important question is whether Wimbledon was the first sighting of a genuinely exceptional player or a marvellous anomaly,” Borkowski told SunSport. “Reaching his first ATP final and being British No1 suggests there is real substance here. “Now we need to see whether that he can make it onto hard courts, away from the Wimbledon crowd and with expectation suddenly sitting on his shoulders. Most read in Sport Today’s match will not settle the matter, particularly but it is another useful marker. One tournament creates attention; repeated performances create a career and, eventually, a valuable brand.” But, Borkowski warned that Fery’s team will have to be careful when it comes to his future prospects. PR expert Mark Borkowski warned Fery’s team need to manage expectation Fery will need continued success to attract top sponsorship deals Credit: ZUMA Press Wire/Shutterstock “There could be considerable commercial potential, but his team should manage the hype and expectation,” Borkowski added. “Serious sponsors buy sustained relevance, not a one-off. If the tennis continues to deliver, the opportunities will arrive very quickly.” It worked a treat for Murray Should Fery succeed at Flushing Meadows-Corona Park, it would be a huge moment for him. It was where Andy Murray secured his first major in 2012, when he defeated Novak Djokovic. That came after he won a gold medal at the Olympic Games over Roger Federer months earlier. Murray’s continued success, including winning Wimbledon in 2013, meant 2014 became his biggest year as a brand. He inked a deal with Under Armour, believed to be worth £15million-per-year. They joined core partners, Head for his rackets and Rado watches. When he wrapped up his career in 2024, Murray managed to create a huge wealth for himself. Winning the US Open set Andy Murray on his way to a huge fortune Credit: AFP/Getty Images Sponsorship deals with companies like Rado earned Murray his vast wealth Credit: Getty Images In prize money, the three-time Grand Slam winner earned an impressive £49million. However, cash earned through endorsements dwarfed that figure. It is believed Murray pocketed over £76million from his sponsors over the years. Fery is on his way Image is important for sponsors, when they’re looking at prospective sports stars to back. And Fery comes from good stock. His French dad Loic once owned Ligue 1 football club Lorient — and is a hedge fund boss worth £275million, making Arthur heir to a fortune whatever future tennis riches await. Mum Olivia is a French former tennis star who played doubles at the 1991 French Open and later worked in business development at the UK’s Lawn Tennis Association. One of three kids, Arthur spent childhood summers in France at the family’s second home near La Rochelle, or with relatives in Nice. After leaving school, he studied science, technology and society at Stanford University in California on a tennis scholarship, and was mentored by US doubles greats, brothers Bob and Mike Bryan. Fery comes from good stock and family wealth Credit: CameraSport via Getty Images Arthur’s dad Loic Ferry is believed to be worth £275m Credit: Kieran McManus/Shutterstock And he’s single… When he exploded on the scene, it was reported that he was dating former schoolmate Honor Millard, a foodie influencer known online as The Honorable Chef, and is a big fan of house music. However, back in July he signed up to celebrity dating app Raya. The tennis ace has included a snap of him waving to the crowd on Wimbledon’s Centre Court in his profile. He has also added a pic showing him in action on the famous grass court along with a post-match interview during the tournament. The French-born player linked his profile to We Are The People by Australian electronic music duo Empire of the Sun. Back in July, Fery set up an account on celebrity dating app Raya Credit: Unknown Fery was previously said to be dating influencer Honor Millard Speaking about his music taste, Arthur previously said: “I like [Aussie dance music act] Rufus Du Sol. It gets me in the zone. “I like British rappers as well. Dave, Central Cee.” All of these factors really do make Fery a sponsor’s dream. Comment now