How Pauline Hanson courts UK’s far-right – and builds a global brand – with ‘pseudo events’ and publicity stunts

Pauline Hanson, the leader of Australia's One Nation party, is making headlines with her high-profile meetings with UK far-right figures, including an upcoming interview with controversial activist Tommy Robinson. These moves are part of a calculated strategy to court scandal and boost her international visibility, aiming to build a global brand. Far-right analysts suggest her "fact-finding mission" is less about gathering information and more about generating media buzz that aligns with her far-right agenda. This strategy could have significant implications, as it not only elevates Hanson's profile but also potentially influences the global far-right discourse.