How matcha went from Japanese ritual to global obsession
AI Summary
Matcha, once a sacred part of Japanese tea ceremonies, has transformed into a worldwide sensation. The meticulous process of cultivating and processing matcha, which involves shading tea plants weeks before harvest, highlights its deep cultural roots. This green tea's rise in popularity globally reflects broader trends in health-conscious and wellness-driven consumption. The shift signifies not just a trend, but a broader appreciation for traditional practices blending seamlessly with modern lifestyle choices.
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