How Love Island's Jasmine Müller became UKLFI's latest target

Why UK Lawyers for Israel is targeting Love Island's Jasmine Müller The pro-Israel legal group claimed Jasmine Müller’s pro-Palestine social media content could normalise hostility toward supporters of Israel. Love Island contestant Jasmine Müller has been outspoken on her support for Palestine [ITV] A notorious pro-Israel legal organisation known for challenging Palestine-related speech has set its sights on ITV's dating show 'Love Island', demanding the broadcaster review a contestant over her pro-Palestine social media activity. UK Lawyers for Israel (UKLFI) said it had written to ITV chief executive Dame Carolyn McCall on Sunday urging the broadcaster to investigate Season 13 contestant Jasmine Müller, claiming her online posts amounted to "denying Israel's existence" and could encourage hostility towards those who support Israel. Müller, 27, who was born in Dubai, raised partly in London and is of Iranian heritage, has publicly supported Palestinian rights since at least 2020. Her social media includes calls for a "free Palestine", criticism of US support for Israel, descriptions of Israel as a "colonial project", and a graphic stating: "Educate the younger generation. Tell them it's called Palestine not Israel." She has also shared photographs from pro-Palestine demonstrations in London and elsewhere in Europe, and posted images of herself wearing a Palestinian keffiyeh. In its letter, UKLFI argued the posts could "normalise" hostility towards British Jews among Love Island's predominantly young audience. It asked ITV to treat the matter as a participant welfare issue and disclose whether Müller had undergone appropriate background checks before entering the programme. Love Island remains one of ITV's biggest entertainment shows, regularly attracting between one and three million viewers per episode. The complaint is the latest in a long-running campaign by UKLFI, a pro-Israel legal organisation that has built a reputation for using legal pressure and intimidation tactics against broadcasters, universities, cultural institutions and public bodies over Palestine-related speech. UKLFI has repeatedly sought to silence criticism of Israel through complaints, legal threats and regulatory pressure, targeting journalists, academics, artists and media organisations alike. In 2021, the group complained about a BBC GCSE Bitesize series on Israel and Palestine, arguing the educational material was "unbalanced and partisan" and could amount to political indoctrination. Bowing to the pressure, the BBC later removed the videos, prompting criticism from pro-Palestine campaigners and commentators who said the broadcaster had capitulated to a campaign aimed at policing how Palestine is taught in schools. UKLFI has also repeatedly targeted Eurovision-related content. It called on organisers to act against Iceland's 2019 entry Hatari after the band displayed Palestinian flags during the contest, arguing the gesture breached Eurovision's rules on political statements. Earlier this year, it also complained about a Belgian broadcaster's programme examining Israel's participation, claiming criticism of Israel risked violating the contest's neutrality rules. Related Articles