How a Toronto rec basketball league became a million-dollar business

The Brodie Rec League started in Burlington in 2020 and has rapidly grown to attract 50,000 players across 25 cities in North America, including major spots like Toronto and Brooklyn. Its success is built on a community-driven model that offers affordable, high-quality basketball programs, making it a profitable venture now valued at a million dollars. This expansion highlights the growing demand for accessible sports programs and the potential for grassroots initiatives to scale and generate significant economic returns.