HARRY Ramsden’s is launching in Morrisons cafes across the UK next week in a major new partnership. The iconic fish and chip brand will roll out into 32 Morrisons cafes from Sunday, 10 August. Customers will be able to tuck into fish, chips and mushy peas as part of the deal. Harry Ramsden’s will be promoted as a “proudly serving” partner in the supermarket’s cafes. Sign up for the Money newsletter Thank you! It builds on an existing partnership which sees Harry Ramsden’s branded chilled products sold in Morrisons stores. The tie-up is the second major retail deal for Harry Ramsden’s, following a successful year-long collaboration with travel operator DFDS. The brand, founded in 1928, has been expanding beyond traditional restaurants through licensing deals, retail products and new formats. Bosses say the move will help bring the famous fish and chips to millions more customers. James Fleming, chief executive of Harry Ramsden’s Group, said: “This partnership represents a significant opportunity to bring the Harry Ramsden’s brand to millions of customers across the UK.” He added: “Working with Morrisons allows us to extend the reach of our iconic fish and chips through a trusted national retailer, while maintaining the quality and heritage that the brand is known for.” Most read in Money Will Reed, senior café trading manager at Morrisons, said: “Harry Ramsden’s is an iconic British brand, and we’re excited to introduce its famous fish and chips to customers in our cafés this summer.” He continued: “We wanted to bring something nostalgic and full of flavour by delivering the comforting taste of a classic chippy tea – with generous portions at great value.” Full list of Morrisons cafes taking part Bradford Idle Enterprise 5 Leeds Guiseley Dukinfield Skipton Broughton Road Blackpool Squires Gate Huddersfield Penistone Rd Kirkstall Newcastle UT Byker Barnsley Westway Wetherby Horsefair Kilmarnock West Langlands Street Morton Park Letchworth Broadway Newcastle Lower Milehouse Lane Hamilton New Park Street York Foss island Johnstone Napier Street Glasgow Anniesland Crow Rd Glenrothes Flemington Rd Greenock Rue End St Ormskirk Park Rd Leicester Aylestone Rd Loughborough Castle Bromwich Hurst Lane Horndean Lakesmere Rd Reading Openshaw Ashton Old Road Halifax Illingworth Keighley Rd Exeter Verwood – Verwood Centre Worthing Porth Comment now
Harry Ramsden to launch in MAJOR supermarket cafes next week – is one coming to your local store?
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